How to Identify Original The Ordinary Products

In a world where counterfeit beauty products flood the market, ensuring that you are purchasing an original The Ordinary product is crucial. These products, known for their efficacy and affordability, have gained a massive following, but their popularity has also made them a target for counterfeiters. This comprehensive guide will equip you with the knowledge needed to spot a genuine The Ordinary product, allowing you to confidently invest in your skincare routine.

1. Packaging Analysis: The First Line of Defense

The first thing to inspect when trying to determine the authenticity of a The Ordinary product is its packaging. Original products from The Ordinary are known for their minimalistic yet high-quality packaging. Here’s what to look for:

• Box Quality: Genuine The Ordinary products are packaged in high-quality cardboard boxes. The texture should feel sturdy and smooth, not flimsy or rough. The printing should be crisp, with no blurred lines or faded colors.

• Text Details: Check the text on the box. Authentic products have clear, legible fonts with no spelling errors. The product description, ingredients list, and manufacturer details should be perfectly aligned and centered. Counterfeit products often have text that is slightly off-center, with minor spelling mistakes or font inconsistencies.

• Batch Code: Every authentic The Ordinary product has a batch code either printed or embossed on the packaging. This code is typically found on the bottom of the box or the product itself. You can verify this code by contacting the manufacturer or using a batch code checker online to ensure it corresponds with the production date and location.

2. Bottle and Label Inspection: Subtle Signs of Authenticity

Once you’ve checked the packaging, move on to the bottle or container itself. The Ordinary’s products have a very distinct look that counterfeiters often struggle to replicate perfectly.

• Material Quality: The bottle, whether it’s made of glass or plastic, should feel solid and durable. The dropper or pump should work smoothly and should not feel cheap or flimsy.

• Label Alignment: The labels on the bottle should be perfectly aligned with no bubbles or crookedness. The printing should be clear, with no smudging or fading. Pay close attention to the logo and product name—any inconsistencies here are a red flag.

• Cap and Closure: The cap should screw on tightly and evenly. If it feels loose, doesn’t close properly, or the seal appears broken or tampered with, you’re likely dealing with a counterfeit product.

3. Product Consistency and Scent: Trust Your Senses

The contents of the bottle are where the most obvious differences between an authentic and a counterfeit product lie. The Ordinary is known for its simple, no-frills formulations, which are reflected in the texture, color, and scent of the products.

• Consistency: Authentic The Ordinary products have a consistent texture that matches the product description. For example, the Hyaluronic Acid 2% + B5 serum should have a slightly viscous, yet easily spreadable texture. Counterfeit products might be too runny, too thick, or even grainy.

• Color: The color of the product should match what’s advertised. While some products may be clear, others might have a slight tint (e.g., the Niacinamide 10% + Zinc 1% serum has a very light, almost unnoticeable yellow tint). If the color seems off or unusually vibrant, it’s a sign of a fake product.

• Scent: The Ordinary’s products are generally unscented or have very faint, non-perfumed smells due to their minimalistic ingredient lists. If the product has a strong, artificial fragrance, it’s likely a counterfeit.

4. Pricing and Purchase Point: A Telltale Sign

While everyone loves a good deal, if the price seems too good to be true, it probably is. Authentic The Ordinary products are reasonably priced, but they’re never drastically cheaper than their suggested retail price.

• Price Check: Compare the price with that of authorized retailers. If a product is being sold at a significant discount (e.g., more than 50% off), it’s a strong indicator that it might be counterfeit.

• Authorized Retailers: The safest way to ensure you’re getting an authentic product is to purchase directly from The Ordinary’s official website or from authorized sellers. Be cautious when buying from third-party sellers on platforms like eBay, Amazon, or other online marketplaces, especially if the seller has limited reviews or a questionable reputation.

5. The Batch Code and Expiry Date: An Extra Layer of Assurance

As mentioned earlier, batch codes are a critical feature in verifying the authenticity of a The Ordinary product. These codes can be used to track the product’s production history and verify its authenticity.

• Verification Process: Use an online batch code checker to verify the product. You can also contact The Ordinary’s customer service directly with the batch code to confirm its legitimacy.

• Expiry Date: Check the expiry date on the packaging. The Ordinary products usually have a shelf life of around 12 months after opening. If the product you’re looking at has an expired date or no expiry date at all, it’s likely not authentic.

6. Customer Reviews and Community Feedback: The Power of the Collective

One of the most effective ways to determine whether a product is genuine is by checking online reviews and community feedback. Skincare enthusiasts are often quick to share their experiences, whether good or bad.

• Review Websites: Look for reviews on trustworthy websites like MakeupAlley, Reddit, or Beautypedia. Pay attention to any patterns of negative feedback that mention authenticity issues.

• Social Media: Join skincare communities on social media platforms like Instagram or Facebook. These communities are often the first to alert members about counterfeit products circulating in the market.

7. Manufacturer and Product Information: When in Doubt, Reach Out

If you’re still uncertain about a product’s authenticity, the best course of action is to contact the manufacturer directly. The Ordinary’s parent company, DECIEM, has a responsive customer service team that can verify the authenticity of your product based on the batch code and other details.

• Direct Contact: Reach out via email or social media. Include as much information as possible, such as where you purchased the product, the batch code, and any concerns you have about its authenticity.

• Manufacturer Resources: DECIEM’s website also offers resources for identifying counterfeit products, including an official list of authorized retailers.

8. Protecting Yourself from Counterfeit Products: Proactive Measures

To avoid the hassle of dealing with counterfeit products, it’s important to take proactive measures when shopping for skincare.

• Educate Yourself: Familiarize yourself with what an authentic The Ordinary product looks like, feels like, and costs. The more you know, the harder it will be for counterfeiters to deceive you.

• Purchase from Reputable Sources: Always buy from reputable retailers, and avoid deals that seem too good to be true. Keep records of your purchases, including receipts and order confirmations, in case you need to return a product or report a counterfeit.

• Stay Updated: The world of beauty products is ever-evolving, and so are the tactics of counterfeiters. Stay updated on the latest news regarding counterfeit products by following beauty blogs, forums, and official brand communications.

Conclusion: Confidence in Your Skincare Choices

By following these guidelines, you can confidently navigate the world of The Ordinary products and avoid falling victim to counterfeit goods. Remember, your skin deserves the best, and investing in authentic products is the first step toward achieving your skincare goals. Whether you’re a seasoned skincare enthusiast or a newbie, understanding how to identify original The Ordinary products is a skill that will serve you well for years to come.